Aptly written copy make us giddy
Understanding and communicating your brand is paramount to success. Those that get it right can charge premium pricing for their products and services. Those that don't ... well, it can get awkward.
What does your business REALLY help people with?
Yeah, branding can be hard. If you need help getting the whole organization rowing in the right direction:
Value -- Features -- Benefits
What should you say about your brand?